1. Distribute Africa Malaria Day posters
2. Organize Government and RBM Partnership launch of high profile public education campaign on malaria control, focused on pregnant women and children
3. Circulate AMD computer screen saver, and other innovative promotional materials
4. Host review workshop of country malaria situation (Current Situation, Trends, Prospects) to generate new findings centred on women and children, with broad partnership participation
5. Commission theme songs, theatre pieces for AMD commemoration and later use, again centred on malaria in pregnant women and children
6. Place posters at strategic locations in capitals, towns and other localities
7. Stamp outgoing mail and e-mail with Africa Malaria Day logo and Public Service Announcements (PSAs)
8. Produce other promotional materials including stickers, postcards, pens, pencils, inscribed school exercise books
9. Liaise with NGOs and other partners to reach pregnant women and children in remotest areas

Advocacy

• Launch advocacy initiative aimed at:
  • Policies for the prevention and treatment of malaria in pregnant women and children
  • Removal of obstacles to the prevention and treatment of malaria in pregnant women and children
• Lobby for government public pledge for support of above initiatives (e.g. reduction of taxes on ITNs, improved supply of drugs, increased resources for training of health workers)
• Lobby governments for increased resources to RBM activities using available opportunities like the Global Fund for HIV/AIDS, TB and Malaria, Highly Indebted Poor Countries Initiative (HIPC), and Poverty Reduction Strategy Papers (PRSPs).

Media

• Supply press kits and appropriate background material to media, opinion leaders, health workers and other partners
• Arrange for innovative and creative use of radio and television broadcast of PSAs on community radio and television stations
• Stimulate community radio broadcasts based on core messages and PSAs
• Ensure news, feature and other in-depth coverage of AMD and malaria in both print and electronic media in run-up AMD
• On 24 April, circulate WHO Director General's and Regional Director's (RD) AMD 2003 messages, as well as those from national leadership, to local media, opinion leaders, health workers and partners
• Create media programme culminating in news conference led by highest profile leadership and backed by founding partners and local celebrities, at which governments recommit to scaling-up activity toward the attainment of the Abuja Targets. Redistribute RD's AMD 2003 message

Proposed Support for National Level Activities

• Provide promotional materials that include generic posters, PSAs, appropriate videos, postings on the Internet, computer screen savers and other innovative promotional materials
• Provide guidelines and advice on advocacy, media campaigns, and general mobilization for AMD