AFRICA MALARIA DAY 2002
OPPORTUNITIES FOR THE PRIVATE SECTOR

Corporate Headquarters:

• Get the code

  Place Africa Malaria Day hyperlink on the corporate website
• Hold employee awareness activities: banners; displays; video presentations; etc.
• Issue press release on Africa Malaria Day and how your corporation is fighting malaria (include quote from CEO on commitment to malaria)
• Use Africa Malaria Day to announce new corporate malaria programs; donations; matching funds programs, etc.
• Place ads and editorials on malaria in major newspapers and magazines
• Create malaria merchandise that can be distributed with corporate products internally and at the country level
• Frank internal mail and packages with malaria awareness stamp

Country Operations:

Internal Employee Activities:

• Display employee awareness raising posters, banners, booths, etc.
• Sponsor competition among employees for innovative ideas for distribution, essays, etc.

Local Media

• Place ad or editorial in local newspapers and other publications
• Announce launch of local malaria control programs in community (bednet use, etc.)
• Issue radio spots for Africa Malaria Day in local languages
• Sponsor TV programmes and include brief messages on malaria

Community Events

• Hold community-wide fairs, festivals, parades; parties
• Sponsor competitions in local communities, or hold a regional competition
• Hold awareness-raising activities in nearby hospitals and clinics - distribute bednets to patients, entertain children with local talent, etc.
• Hold an awards ceremony honoring all community health workers; sponsor training programs for them; donate supplies or equipment
• Contact Minister of Health and other RBM partners to plan and implement joint activities.

Business-to-Business Marketing/PR

• Create malaria-awareness displays in every local affiliate, such as petrol stations, retail outlets, etc.
• Contact other local companies and ad agencies to coordinate activities to reach a wider audience and gain media attention.