AFRICA MALARIA DAY 2002
WHAT IS ADVOCACY?

Advocacy is winning the support of key constituencies in order to influence policies and spending and bring about social change.

Africa Malaria Day presents an ideal opportunity to get the Roll Back Malaria message across to the people you want to reach. Although for most of you malaria is a year round problem, on 25th April the eyes of the public around the world will be focused on malaria. This provides you with a great opportunity to turn their attention to:

• The good work you have done;
• The local/regional/national malaria situation;
• What they can do to roll back malaria

The RBM Advocacy guide can help you in your efforts to tell others about the RBM partnership and influence their thinking. This guide gives you lots of ideas and advice on getting your message across, working with the media and mobilising others.

Download this guide now to see what you can do to persuade others to Roll Back Malaria.